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Standing out is easy,
all it takes is good design.

Diamonds, the environment and sustainability are complex issues. What do we want to promote? Is it to minimize our environmental impact on this earth or is it the human aspects we should consider? Everyone must follow his or her own moral compass. I recommend this article from The Industry authority:

The Kimberly process

The Kimberly Process is a certification system that will prevent conflict diamonds from being used, ie the diamonds are not used to finance an armed conflict or war. All mined diamonds must only be traded between Member States and accompanied by a certificate. This system is considered good, but it needs to be improved by monitoring the inclusion of fair and ethical working methods, that the environment and the local population are not exploited, for example. Many poor people depend on the jobs the diamond mines offer in developing countries.

Lab grown diamonds

Lab diamonds are manufactured without the risk of workers being harmed but require more Co2 in manufacturing than energy in breaking natural diamonds. Depending on where the energy is taken to make these stones affects their environmental friendliness. If solar or wind energy is used, it is good, but used coal power does not make it environmentally friendly. One also has to wonder which countries produced lab diamonds, what are the salaries and working conditions look like there? What is good is that there will be less environmental damage caused by mining.

Ethical diamonds

Ethical diamonds often, if not always, come from welfare countries such as Australia and Canada. These diamonds have been developed under gentle conditions where both man and the environment are respected. The diamonds are usually fully traceable from the mine. In addition, all Canadian diamonds are mined in line with the country's strict environmental and fair labor laws - and with respect to local indigenous population.

Second hand diamonds

These are a really good alternative if we are to be environmentally friendly. The problem is that we do not know where the stones originally come from, and how they were produced. But old stones can be recut and reused. However, I would not recommend that you buy online if you are not sure of your diamond knowledge as there are scamming companies. Among other things, they drill holes in the diamond and fill with glass to sell the diamond at a more expensive price. This is absolutely not allowed but exists. It's also hard to tell the difference between a lab-grown diamond versus a natural diamond. So you may think that you are buying a natural diamond that has a much higher value but you are actually buying a mass produced lab-grown diamond.

Traceable diamonds

It is diamonds that are documented from the mine to where the diamond is cut, its original weight and final weight.
This allows you to trace the diamond and see in which country it has been broken and ground.
But unfortunately it does not say anything about what the ethical and environmental aspect is.

Salt and Pepper Diamonds

A Salt and Pepper Diamond is a diamond with many black and white inclusions. The black inclusions is called pepper and the white inclusions is called salt. The ones we have are traceable.

The Diamonds 4 C

Color Cut Clarity &

A diamond is judged by quality based on the four C´s - colour, cut, clarity and carat.
Colour: The whiter or more colorless a diamond is, the better. Cut: How well the stone is cut and how the diamond reflects the light. Clarity: How pure and how free from impurities the diamond is. And finally Carat: The weight of the stone.

What differentiates us?


Handcrafted in Sweden, every piece at King Elisabeth looks as though it could be a sculpture in an art gallery. Elisabeth herself, the mastermind behind it all, uses fine materials. Such as 18 and 14-karat recycled gold and 925 silver to craft beautifully whimsical and undeniably cool ‘keepsakes,’. Each piece at King Elisabeth´s makes a unique statement that is bound to spark conversation wherever you go.

Design & Manufacturing

Across the business process, King Elisabeth observes the highest standards. Insisting our business partners do the same. King Elisabeth feel strongly about building a team of passionate, non-commissioned diamond- and jewelry experts who put the customer first. All custom-made items at King Elisabeth are crafted in Gothenburg by professional stone setters to make sure your product is top notch. In the neighbor country of Finland, we have our trusted precious metal caster who helps with all kinds of casting. A bit more far east in Estonia, is a well-renowned company that helps us assemble part of the jewelry.


We also firmly believe that our customers deserve more choices, straightforward information and thoughtful service. The products are handcrafted & exceptionally beautiful, impeccably made by expert artisans. We also help facilitate and improve the way you design and produce your own jewelry pieces. Whether it´s your own unique emblem, a custom-designed piece of jewelry, a profile gift or logo for your club/company – we can help turn your ideas into actual jewelry pieces. And let you follow the whole process from start to finish with complete transparency.